About Newspapers

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How many community newspapers are there in Canada?

There are over 1,100 community newspapers in Canada. Of these papers, more than 750 are members of the Canadian Community Newspapers Association (CCNA).

Circulation – How many newspapers are circulated in Canada?

Each day, daily newspapers reach about one in five Canadians over the age of 18, one of the highest ratios in the world. Total circulation, all editions, community newspapers reach almost 14 million copies per week.

Readership – How many Canadians read community newspapers?

The most recent research from ComBase demonstrates that community newspaper readership remains strong, with 74% of Canadian adults reading their community newspaper. According to the 2008/2009 study, 25% of community newspaper readers read only their local paper. To learn more about community newspaper readership visit the ComBase website at www.combase.ca

What about online newspapers?

Most of the 1,100+ community newspapers have an associated website. Overall, 22% of Canadians read a daily newspaper online each week according to NADBank.

Ownership – Who owns Canada’s community newspapers?

Currently, of the more than 750 community newspapers that are CCNA members, 435 are corporately owned by one of 10 major corporate owners. The top corporate owners are as follows: Metroland, 100; Bowes Publishing, 78; Black Press, 68; Glacier Ventures, 40; Transcontinental Media, 39; Sun Media Inc, 31 and Postmedia Network, 24. For more information about the ownership of Canada’s community newspapers click here.

Are newspapers environmentally friendly?

The Canadian newspaper industry’s contribution to environmental sustainability is significant, and we’re committed to doing more. Canada is a global leader in waste paper recovery, with some of the highest rates of waste diversion of old newspapers in the world. Canadians recycle 80% of their newsprint. Newspaper suppliers in the Canadian forest industry have reduced greenhouse gas emissions by 10 times what is required under Kyoto (Forest Products Association of Canada). In many provinces, newspapers partner with governments and waste management agencies to get the job done. To learn more about newspapers and the environment read Newspapers Canada’s report Newspapers: A Green Choice.

What is the dollar value of Canada’s community newspaper industry?

Canadian daily newspapers recorded over $3.1billion in total revenues in 2010, up 3.7% from the previous year. Daily newspaper revenues come from three sources: circulation, advertising and online. In 2010, circulation revenue for Canadian daily newspapers was up 1.4% at $824,543,000. Daily newspaper print advertising revenues were up 3.5% at $2,102,461,000 (print) while online grew to $213,709,000 up 15%.

How does newspaper advertising stack up against the competition?

According to a 2010 study by Totum Research Inc., advertising in newspapers is trusted more than any other medium. Six of ten Canadians (61%) say they’d rather look at the ads in a newspaper than watch advertisements on TV. That view is shared in nearly equal proportions across all demographic groupings – gender, age, education, and household income. The study showed that, compared to other media, newspaper ads (in print and online) are most likely to help source a bargain and inspire purchases.